After Apple announced product and policy changes last year, Facebook advertisers, publishers, and app developers got very concerned. And rightfully so.  These changes will drastically…

In the first part of this article we learned a bit more about how Facebook is optimizing and why some ads are performing better than…

Have you noticed that most of the time your best performing ad will get all of your volume? You launch a bunch of different ads,…

At LeanSEM, I feel like I have the opportunity to become a true Google Ads Expert! Choose three words to describe yourself? I don’t think…