How did LeanSEM become a Google Premier Partner agency? You guessed it – through hard work and dedication. But is there a secret to our success? There absolutely is – sharing our individual knowledge amongst ourselves.

And now, the time has come to pass down that knowledge and expertise to you. We decided that the best way to do that is by creating this Google Ads Masterclass and sharing it with you for free. Why is it free? Because we want to make the digital marketing world better. The more people know, the higher are the chances for innovation and improvements. The least we can do is provide the same educational starting point for everyone who wants to learn and grow, regardless of whether you are: 

• New to digital marketing and curious to find out if PPC is the right career direction for you;
• Already work in digital marketing and want to improve your knowledge of Google Ads and Copywriting;
• Want the opportunity to work with Silicon Valley brands and growth-minded people in an environment that helps you to thrive.

Masterclass Agenda

Our agenda consists of 6 carefully thought-out topics with videos for each, that will help you better understand Google Ads. We’ll cover the basics for building a campaign from scratch, but also give you the expert view and approach on real-life campaigns that you might easily miss in other courses.

But enough talking, it’s time for you to start learning. Below you’ll find all videos, so click on the links and let’s get started! 👇

1. Intro to LeanSEM and Course Overview
2. Creating a Strong Foundation
3. Ad Research and Copywriting
4. Search Campaigns & Keyword Research
5. Campaign Structure and Bidding
6. CRO and Marketing Funnels
7. Reporting & Insights

*The Masterclass was created in 2021. Have in mind that Google Ads is an ever-changing program and that there are some changes and upgrades made since the Masterclass was filmed.

Meet your instructors

The Google Ads Masterclass is created and presented by our top Paid Search people, with hands-on experience running campaigns for our clients.