Video 07: Data Analysis and Insights
You’ve made it to the last video of the Masterclass – congratulations!
Like it or not, Google Ads and digital marketing is also about numbers and data. Being able to use your analytical skills will help you understand the performance and the user and it will also help you find new opportunities. In this video, Andrej will show you the thinking behind the reporting and analysis, and also show you how to download, segment and present the data. Let’s go!
Reminder – to get the most out of the course you need to:
- Watch the videos
- Use the resource document under the videos as a reminder
- Do the assignments under the videos and send them at least one day before the Q&A sessions
- Send your questions before the Q&A session
- Do your own research and stay curious!