Careers – Lean

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From:
Gabriela Lazova Gabriela Lazova
To:
The Future Leanster

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Hi, and welcome to Lean.

Most agencies will offer you a job. We’re offering you ownership.

If you’re ready to see what that actually means, keep reading.

 

 

Gabriela | CEO at Lean

1

We don’t hire employees. We hire partners.

Here’s the truth: you’re probably not going to work here.
Not because you’re not talented, but because this place isn’t built for most people. Most people are looking for a place to show up, be told what to do, clock in at nine and clock out at five. People whose idea of work-life balance is keeping the two strictly apart. There’s nothing wrong with that. But if that’s all you’re looking for, you won’t find it here.

The people who make it here have something a CV can’t show.
They don’t quit when something doesn’t work. They own every account like it’s their own business on the line. They care about the result, not the task. They take responsibility instead of passing the blame. And they’re hungry to win. The money follows from all of that; it’s never the reason.

Most of them weren’t marketers when they walked in.
One of our partners came to us from a freight forwarding company. I studied something else entirely and had to Google “SEM” in my first week; ten years later I run the company. What we had in common wasn’t experience. It was how we worked.

When it works, it pays like ownership.
Everyone’s base is €1,500 a month, the same as mine. Everything above that is a share of the profit you help create. Our partners average around $100,000 a year in profit share, and most get to partner after about six months of owning clients on their own.

Everyone plays for the same goal.
There are no politics here and no drama. Nobody guards their territory, because when you win, the people around you win too. And you don’t have to wait for someone to leave or retire before you can grow into the next role. There’s no ladder to queue for. How far you go depends on you, and only you.

We’re not here to teach you how to care. We’re here to back you when you do.

How Lean began0:00 / 5:37

Inside Lean · 5 min 37 sec

What would working here mean for you?

Watch the story, or choose a topic to jump straight to it.

    We asked the team why they stay.

    “I can actually see the impact we’re making for clients, and I love that I’m not managed and don’t have to constantly manage anyone else. We don’t have the gossip, politics, mediocre “averageness” and all the typical things that would be draining me daily.”

    Ivana Janevska

    Ivana Janevska, Partner

    “It really keeps me on my toes. You just continue to grow, each year in a different aspect. I feel valued and appreciated, and I can always say what I think.”

    Ivana Mitevska

    Ivana Mitevska, Partner

    “Lean treats people like adults. There’s real transparency and autonomy, so we move faster than most companies can. Nobody puts on a show here; we spend our time on the problems that matter, and what counts is the impact we have for our clients.”

    Andrej Vangelski

    Andrej Vangelski, Partner

    “I feel free. I cannot fathom not having autonomy in my work, so I choose to have responsibility instead. Managing multimillion-dollar campaigns is nice too.”

    Matej Milenkovski

    Matej Milenkovski, Partner

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    Leanster Leanster Leanster Leanster Leanster Leanster Leanster Leanster Leanster Leanster Leanster Leanster Leanster Leanster Leanster Leanster Leanster Leanster Leanster Leanster Leanster Leanster Leanster Leanster

    Creating value since 2015

    100+

    clients grown so far,
    and counting

    $0.5B

    managed budget
    so far

    $1B+

    revenue driven
    for our clients

    4.9

    average review rating
    on Clutch

    300%

    longer client retention
    than the industry average

    3%

    top Google
    Premier Partners

    Hear it from us

    The people behind Lean, in their own words.

    NextGen Podcast, ep. 85: Nenad Molerovich

    NextGen Podcast, ep. 85: Nenad Molerovich

    Nenad on why Lean doesn’t hire employees, only partners, and what it takes to make it here.
    Business Class with Mishko Ivanov: Nenad Molerovich

    Business Class with Mishko Ivanov: Nenad Molerovich

    Nenad on going all-in on Lean, building a company of partners, and how profit is shared by contribution.
    A note from the CEO: How to build an agency that will outlive you

    A note from the CEO: How to build an agency that will outlive you

    I’ve never been driven by money. I founded LeanSEM with a different goal. I want every marketer at heart to learn how exciting it…
    Q&A: Ivana Janevska

    Q&A: Ivana Janevska

    At LeanSEM, on the other hand, there is no shortage of challenges, even daily, and there is no ‘mould’ for every situation. Meet Ivana…
    Q&A: Ivana Mitevska

    Q&A: Ivana Mitevska

    Just hearing them [LeanSEM] speak – one could clearly see it’s a pure act of purpose and passion. It made me feel like I…
    Nenad Molerovich - AllWeb Talk (full video)

    Nenad Molerovich – AllWeb Talk (full video)

    What does the future of Google Ads hold? Nenad Molerovich, the founder of LeanSEM takes us on a journey starting with the early days…

    Fresh from our feed

    What Leansters are posting on LinkedIn right now: the wins, the lessons, and the occasional rant about a bad ad.

    Follow Lean on LinkedIn ↗
    Nenad MolerovichFounder, Lean
    I asked my team one question: why do you stay at Lean?

    These are people who run multimillion dollar campaigns for some of the fastest growing companies in the world. They could work anywhere.

    Nobody mentioned money. Nor perks. Nor titles.
    Feb 2026Read on LinkedIn (opens in a new tab)
    Gabriela LazovaCEO & Partner at Lean
    Се надоврзувам на постот што го пишав за Мери, како дел од серијалот на mini storylines за A-players во Lean. Ова е за Ivana Janevska.
    Она можеби го имаше и најтурбулентниот пат кај нас… ама вредеше за сите пари 😊

    Ивана во декември полни 9 години во Lean.
    2 weeks agoRead on LinkedIn (opens in a new tab)
    Gabriela LazovaCEO & Partner at Lean
    Средина на 2024. Имавме отворен оглас за Digital Marketer. Меѓу сите апликации, една почнуваше вака: „Зимово, на вашиот тим билдинг во Маврово, јас бев келнерката што ве послужуваше цело време, така што веќе се чувствувам како дел од тимот.“
    4 weeks agoRead on LinkedIn (opens in a new tab)

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