Who is the Masterclass for?

This Masterclass is for you if:

• You already work in digital marketing and want a better understanding of Google Ads
• You’re new to digital marketing and you want to build a career in PPC
• You want to learn Google Ads – the right way
• You’re ambitious and want to find a challenging job with world-class clients

What makes this course unique?

This is the only case-based Masterclass for Google Ads in Macedonia. Everything you’ll learn in the course will be taken from real client scenarios with yearly budgets that exceed $1M monthly. The Masterclass is created and presented by our own Leansters, each of them having real-life experience in working with and growing Silicon Valley brands.

The agenda is carefully thought-out in order to give you the right information and more importantly – the right mindset when approaching PPC campaigns. Whether you’re already an experienced digital marker or you’re just starting out, this is the perfect opportunity to learn Google Ads the right way, and get an exclusive chance to meet and be exposed to Paid Search pros.

This Masterclass is designed to answer the following questions:

• What are the basics for building a successful Google Ads campaign?
• How can a Google Ads campaign deliver great results and insights?
• Is PPC and digital marketing the right career for you?

Start date: February 2021
Duration: 50 days for Masterclass completion
Includes: Access to course videos with new and updated agenda + homework exercises (no live classes except for the online Q&A sessions that will be organized once per week)
Plus: Live Q&A sessions with your mentors + access to our PPC Addicts community
Cost: Free
Application closing date: 31 January (Sunday)

Why are we offering it for FREE?

Simply put, because of our culture. We’re givers first.

Because sharing knowledge is the only way to get ahead. We all started as beginners, but someone saw that we had what it took to be so much more. We’re looking for those people who have the raw potential to be successful in digital marketing so we can grow them into true world class marketing professionals.

On the other hand, we want to boost the overall level of expertise and knowledge sharing in Macedonia.

Meet your mentors

The Google Ads Masterclass is created and presented by our top Paid Search people, with hands-on experience running campaigns for our clients.

Andrej Vangelski
Sr. Account Director

Gabriela Lazova
Sr. Account Director

Ivana Mitevska
Account Director

Ivana Janevska
PPC Manager & Lead Copywriter

What are others saying?

Over the previous 7 courses both beginners and experienced marketers learned Google Ads! 10% of the attendees started working at LeanSEM and we have 2 course alumni that are now Account Directors – Ivana and Gligor! But don’t take our word for it, here’s what they are saying:

I would recommend this course to anyone who is ready to take a step further in their career as a digital marketer. It gave me the chance to start working with Silicon Valley brands at LeanSEM and really make an impact!

Ivana Mitevska

Account Director at LeanSEM

It all started with the Google Ads course and now I’m working with top brands at LeanSEM – that’s the amazing opportunity this course offered! So, if you really have the passion for digital marketing and you really want to grow – apply today!

Gligor Dinev

Paid Social Account Director at LeanSEM

It was really my pleasure participating in the first Lean course. It’s highly practical, jam-packed with exercises and everything is learning by doing. I would recommend it to anyone who wants to become proficient in Google Ads.

Milan

LeanSEM course attendee

I would recommend the LeanSEM course to anyone looking for a high quality, informative and most important usable digital marketing course. What makes it stand out from the rest is the complete practical approach. The trainers were really good, experts in the field. They knew how to explain in a way we understand.

Marija

LeanSEM course attendee

Great trainers, interactive and interesting course based on real time projects to help you start your career in digital marketing.

Kristina

LeanSEM course attendee

The course taught me a ton of insights on how to approach Google Ads. I started as a beginner and I felt that I had a massive progress in only 3 weeks. I definitely recommend it to anyone who is serious about digital marketing.

Bonita

LeanSEM course attendee

I have only positive words for this course! I gained new skills – researching keywords, creating ads and at the end analyzing the results. The trainers were excellent, always here to share their knowledge and help us with any problem. I would recommend this academy to anyone who would like to start a career in digital marketing!

Petar

LeanSEM course attendee

Masterclass Agenda

Our updated agenda consists of 7 carefully thought-out topics with videos for each, that will help you better understand Google Ads.

We’ll cover the basics for building a campaign from scratch, but also give you the expert view and approach on real-life campaigns that you might easily miss in other courses.

1. Intro to LeanSEM and Course Overview
2. Creating a Strong Foundation
3. Ad Research and Copywriting
4. Search Campaigns & Keyword Research
5. Campaign Structure and Bidding
6. CRO and Marketing Funnels
7. Reporting & Insights

How to join?

Apply for the Google Ads Masterclass by filling-out the form below. Spots are limited to a select number of candidates to ensure the quality of the course.

Applicants will be contacted by email and phone for all details and next steps.

Apply for the Google Ads Masterclass

Spots are limited – so apply today!
Closing date: 31 January

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