I chose to attend the Masterclass because I was going to get the right answers from the right people with the right mindset and the right expertise.
Meet Elizabeta Kacareva, a Masterclass attendee who went from being a digital marketing generalist to an employee with a laser-sharp focus on growing to be the next Google Ads superstar.
- Why did you apply for the LeanSEM Google Ads Masterclass?
I worked in an in-house marketing role for a year or so where I was responsible for marketing strategy, lead generation, website & social media content creation and management, creating videos, blogs, presentations, brochures and so on.
At a certain point, I realized that I was a generalist with theoretical knowledge and experience in many aspects of Digital Marketing – but lacked real expertise in almost all areas.
I was looking for a comprehensive guide to becoming a Google/Social Ads expert, to get specific answers to key questions that I stumble upon in my work, to gain in-depth knowledge, but most importantly guidance, direction and focus, so I can build an expertise upon which I can expand further and make a real impact.
After attending coffee with an expert with Nenad Molerovich, and getting a sneak peak into what Lean’s Masterclass is all about through a Q&A with the other attendees, I realized that the Masterclass has to offer exactly that. I had also been following Lean’s activities on social media & other online channels and it seemed like the agency and the team were backed up with a lot of credibility alongside knowledge & expertise. So it only felt right that I chose to attend the Masterclass mostly because I thought I was going to get the right answers from the right people with the right mindset and the right expertise.
- What did you discover during the Masterclass? What’s the most important thing that you learned?
With most digital marketing courses that I’ve gone through, they usually just teach you “best practices”. And the thing about “best practices” (in most fields, not just marketing) is that you can simply google them, and they’ll show up. But knowing the “best practices” means nothing without the right context and knowing how to test them out in different contexts, know how to properly measure the results that come out of those best practices & optimize for the best results. So, that was my main takeaway from the Masterclass – and I was super happy to have finally found a digital marketing course with the right mentoring, and the right approach to the “Whys” in Performance Marketing (Paid Google Ads & Social).
- What are the key ingredients needed to become successful in this field?
- Critical thinking.
- Growth & results-driven mindset.
- Being in Detective mode at all times.
- Caring & Empathetic approach
- What do you love most about paid digital advertising?
Figuring out what the audience reacts to in different contexts & industries, and then optimizing for maximum impact.
- What made you decide to be part of the LeanSEM team?
The core values LeanSEM was promoting on all social/online channels were aligned with my own professional & personal core values. The company culture fostered at LeanSEM, seen from an outside perspective, seemed like a perfect fit for me, and so after following LeanSEM for a couple of months, I decided to apply – both for the Masterclass and a position at Lean.
- What were your first impressions of LeanSEM when you joined?
I was inspired by the little things: the fact that my mentor & I went for a walk around the neighborhood to discuss expectations and opportunities instead of doing it in the office. The informal setting of it all gave us more freedom to have a more freeing and open conversation. The fact that all my little ideas & recommendations were heard from day one, the constructive feedback I was given daily, the collaboration & teamwork-focused way of working, the fact that I was surrounded by impact addicts & open-minded people who enjoy being challenged and get excited by change.
- What are some of the work challenges you face now and what are your goals for the future?
Maybe setting more realistic expectations & goals for my professional self. At this point, I’m hungry for challenges, challenges excite me, and the goal is to never stop being challenged.